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Commercialization & Adoption Playbook

A guide for navigating commercialization challenges and accelerating the adoption of methane reduction technologies.

A Playbook: Why it Matters?

Commercializing methane technologies isn’t just about having the right solution—it’s about navigating a complex system of funding, regulations, market dynamics, and partnerships. Both innovators and adopters face real-world barriers that slow progress: scattered funding options, limited pilot opportunities, and challenges connecting with end-users, among others.

The Playbook is being developed to bring clarity to that path. It’s designed to help Canadian methane innovators move further, faster, and to support adopters in making informed, confident decisions that lead to real emissions reductions.

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What is a Playbook

The Commercialization & Adoption Playbook is a practical guide designed to support both sides of the innovation equation:
• For technology providers—it offers strategies to accelerate to market readiness, secure pilots, and engage customers.

• For adopters—It helps uncover the key barriers that slow down the adoption of commercial-ready solutions, offering strategies to fast-track deployment and stay on track with emissions reduction goals.

The Playbook includes:

• A global scan of best practices for accelerating commercialization—whether through incentive programs, accelerator models, academic support, or industry engagement strategies.

• A SWOT analysis of Canada’s methane innovation ecosystem

• A structured, step-by-step framework designed to help technology providers and adopters overcome commercialization and adoption barriers

• Tools for planning pilots, forming partnerships, and measuring progress

• Resources on funding, compliance, and market entry

How It Works

This isn’t just a PDF to download—it’s a living tool that evolves with the ecosystem.

Built through interviews, workshops, and research, the Playbook reflects the real challenges and opportunities in today’s methane technology space. It’s action-oriented, grounded in successful global models, and tailored to Canada’s innovation landscape.

Whether you’re a startup looking for traction or an adopter ready to fast-track innovative solutions rollout, the Playbook is here to help you move with more confidence—and more speed—toward deployment.

Be among the first to access the Commercialization & Adoption Playbook by providing your contact information here. Stay informed on key insights, strategies, and resources to accelerate methane technology adoption.

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